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Beauty by Ruki

A makeup tutorial videos for young people streamed on Instagram

Beauty by Ruki, a makeup tutorial project led by Rukiyat Quadri, a 16 years old passionate young person from Hackney borough.

Rukiyat motivation to do the project was to improve the skills and confidence of women and girls in the community. As well as, encourage potential beauticians to follow their dreams and to create an environment for the community to engage and network. Rukiyat said about the aim of her project ‘ my project will inspire young people to use or learn new talents and have fun with it. Because of quarantine, everyone has been bored so they can learn a new craft and perfect it as they will have a lot of time on their hands’.

The project consisted of two Instagram tutorial videos. In these two videos, Rukiyat was able to demonstrate to her followers how to do makeup form home. The videos reached 1400+ views and people were so happy about the content. Rukiyat put considerable effort in promoting her videos on social media by sharing the videos on different platform sand invite friends. The videos received a lot of positive comments and Rukiyt’s Instagram page received a significant number of new follower. Rukiyat highlighted that the Young Leaders Programme helped her promote her Instagram page and widen her network.

When we asked Rukiyat about her experience with the Young Leaders Programme, she said ‘The whole project was a success because I completed it and uploaded the video and it has over 1,000 on my Instagram page right now and it is still be shared all over my social media page. The Young Leaders Programme is an amazing opportunity to boost yourself confident and you also feel good about yourself and your own personal growth’.

To have a look at Rukiyat tutorial videos click here

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